Influencer. Kerry Patterson, et al. McGraw-Hill. 2008
Me 2.0. Dan Schawbel. Kaplan Publishing. 2009
Moments of Truth. Jan Carlzon. Ballinger Publishing Company. 1987
The 21 Irrefutable Laws Of Leadership. John C. Maxwell. Thomas Nelson Publishers. 1998

Networking

Never Eat Alone. Keith Ferrazzi and Tahl Raz. Doubleday. 2005

Socially Conscious

Chew On This. Eric Schlosser & Charles Wilson. Houghton Mifflin Company. 2006
Global Mind Change. Willis Harman. Barrett-Koehler Publishers, Inc. 1998
Social Entrepreneurship. David Bornstein and Susan Davis. Oxford University Press. 2010
The Extreme Future. James Canton, Ph.D. Penguin Group. 2007
Why Empathy Matters. J. D. Trout. Penguin Group. 2009 

Marketing and Advertising

Baked In. Alex Bogusky and John Winsor. Agate Publishing. 2009
Confessions of an Advertising Man. David Ogilvy. Southbank Publishing. 1963
Ogilvy On Advertising. David Ogilvy. Vintage Books. 1983
The Brand Gap. Marty Neumeier. New Riders. 2006

Social Media

Social Media 101. Chris Brogan. Wiley & Sons, Inc. 2010
Twitterville. Shel Israel. Penguin Group. 2009 

Psychology

Emotions Revealed. Paul Ekman. Holt Paperbacks. 2003
How We Decide. Jonah Lehrer. Mariner Books. 2009
Please Understand Me II. David Keirsey. Prometheus Nemesis Book Company. 1998 

Philosophy

The Art of Worldly Wisdom. Baltasar Gracián. Shambhala. 2006
The Tao of Pooh. Benjamin Hoff. Penguin Group. 1983

Case Studies

Becoming The Media. Jen Angel. PM Press. 2008
Ben and Jerry’s: The Inside Scoop. Fred Lager. Three Rivers Press. 1995
Challenging The Big Brands. Judith Evans and Cheryl Dangel Cullen. Rockport Publishers. 2003
Keeping Strategy On Track. Harvard Business Review Case Studies. Harvard Business Press. 2008
Making Change Stick. Harvard Business Review Case Studies. Harvard Business Press. 2008
Marketing Through Minefields. Harvard Business Review Case Studies. Harvard Business Press. 2008

Presentation

Presentation Zen. Garr Reynolds. New Riders.2008

References

Media Semiotics (Second Edition). Jonathan Bignell. Manchester University Press. 2002

Literature

Amos Fortune, Free Man. Elizabeth Yates. 1950
Feed. M.T. Anderson. Candlewick. 2004
Whales on Stilts. M.T. Anderson. Harcourt Books. 2005