Who says that social change has to be depressing? Some of the best ways to influence behavior are ways that make the change engaging and fun. That’s why I turn to videos such as these when I’m thinking of creative ways to pursue my mission. What are the behaviors that need to change? What small things can we do to enable and motivate people to do something? Volkswagen headed up a challenge called “The Fun Theory” asking for people to submit fun ideas for behavior change. Here are some of my favorites.
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