104 Facts You Don’t Know About Mobile Marketing

Whether you're on the train, bus, or navigating around the neighborhood, many of noticed that people are increasingly glued to their phones and other mobile devices. When designing marketing strategies and campaigns, it's very important to build real relationships (that means at least 2-way communication) with them by reaching them in non-obtrusive ways where they are. And, more than likely, they're on their phones. Here's some data to help get you started.


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Kids making apps to solve serious issues

Kids are awesome! I love experiences the simple, elegant solutions that young people often come up with when tasked to address something they care about. That's why it was such a privilege to have the opportunity to be present at the finals for the mobile applications created in conjunction with area schools and the Technology Alliance.

I'm in Cosmopolitan Magazine

What?! I’m in Cosmopolitan Magazine?

About a week ago I checked the mail at the studio to find a large, brown envelope from Cosmopolitan Magazine. I furrowed my brow trying to figure out what they might be sending me. No letter, no card, just a copy of their December issue. I didn’t think anything of it, so I put the magazine on my desk and went to editing photos and delivering work to clients.

A few hours later, I received an email from Nancy Chang (board chair and co-founder of Skate Like a Girl and executive director of Reel Grrls) letting me know she was featured in Cosmo and that they image they used was the head shot we made recently. So I went back to the magazine and thumbed through the pages to find her. Sure enough, there she is, on page 176. After reading the piece (nice work Cosmo) I looked at the spine and found my name right next to Getty Images.

Big ups to Nancy Chang for bringing your passion, creativity, and energy into the world in a way that helps young people develop and live into their dreams. I’m proud to have my work in the pages of such a highly circulated publication, but even more proud to be able to work alongside people like you who are making important things happen.

Cosmopolitan Magazine. December 2015 Issue. Page 176.

Quote of the Week - September 7 2015

YOU LOOK AT SOMETHING AND IT’S EASY—NOT TO BE dismissive about it—but it’s easy to say ‘Oh, that’s orange, that’s blue.’ But all those things are super specific. It’s like that particular orange has taken a hundred other oranges that are close to it to get to that particular orange.
— Richard Colman

Image created with Leica M9 and 90mm Lens.