Whether you're on the train, bus, or navigating around the neighborhood, many of noticed that people are increasingly glued to their phones and other mobile devices. When designing marketing strategies and campaigns, it's very important to build real relationships (that means at least 2-way communication) with them by reaching them in non-obtrusive ways where they are. And, more than likely, they're on their phones. Here's some data to help get you started.
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