Downloadable Resources
Editorial Calendar Template (.xls)
Personal Branding Presentation (PDF)
Personal Messaging Architecture (PDF)
Personal Branding Workbook (PDF)
Values Exercise (PDF)
Personal Branding eBook (PDF)
Popular Blog Posts
How To Write A Personal Bio in 8 Steps
Building A Communications Strategy (Model & Explanation)
Taking Ownership of "Externalities"
Recommended Reading
Leadership and Personal Development
Influencer. Kerry Patterson, et al. McGraw-Hill. 2008
Me 2.0. Dan Schawbel. Kaplan Publishing. 2009
Moments of Truth. Jan Carlzon. Ballinger Publishing Company. 1987
The 21 Irrefutable Laws Of Leadership. John C. Maxwell. Thomas Nelson Publishers. 1998
Strengths-Based Leadership. Tom Rath and Barry Conchie. Gallup Press. 2009
Switch: Hot To Change Things When Change Is Hard. Chip and Dan Heath. Crown Business. 2010
How Full Is Your Bucket. Tom Rath and Don Clifton. Gallup Press. 2004
Business Model You. Clark. T, et.al. Wiley. 2012
Networking
Never Eat Alone. Keith Ferrazzi and Tahl Raz. Doubleday. 2005
Socially Conscious
Chew On This. Eric Schlosser & Charles Wilson. Houghton Mifflin Company. 2006
Global Mind Change. Willis Harman. Barrett-Koehler Publishers, Inc. 1998
Social Entrepreneurship. David Bornstein and Susan Davis. Oxford University Press. 2010
The Extreme Future. James Canton, Ph.D. Penguin Group. 2007
Why Empathy Matters. J. D. Trout. Penguin Group. 2009
Marketing and Advertising
Baked In. Alex Bogusky and John Winsor. Agate Publishing. 2009
Confessions of an Advertising Man. David Ogilvy. Southbank Publishing. 1963
Ogilvy On Advertising. David Ogilvy. Vintage Books. 1983
The Brand Gap. Marty Neumeier. New Riders. 2006
Social Media
Social Media 101. Chris Brogan. Wiley & Sons, Inc. 2010
Twitterville. Shel Israel. Penguin Group. 2009
Psychology
Emotions Revealed. Paul Ekman. Holt Paperbacks. 2003
How We Decide. Jonah Lehrer. Mariner Books. 2009
Please Understand Me II. David Keirsey. Prometheus Nemesis Book Company. 1998
Philosophy
The Art of Worldly Wisdom. Baltasar Gracián. Shambhala. 2006
The Tao of Pooh. Benjamin Hoff. Penguin Group. 1983
Case Studies
Becoming The Media. Jen Angel. PM Press. 2008
Ben and Jerry’s: The Inside Scoop. Fred Lager. Three Rivers Press. 1995
Challenging The Big Brands. Judith Evans and Cheryl Dangel Cullen. Rockport Publishers. 2003
Keeping Strategy On Track. Harvard Business Review Case Studies. Harvard Business Press. 2008
Making Change Stick. Harvard Business Review Case Studies. Harvard Business Press. 2008
Marketing Through Minefields. Harvard Business Review Case Studies. Harvard Business Press. 2008
Presentation
Presentation Zen. Garr Reynolds. New Riders Press. 2008
Presentation Zen Design. Garr Reynolds. New Riders Press. 2009
References
Media Semiotics (Second Edition). Jonathan Bignell. Manchester University Press. 2002
Important Links
- SSTI - Technology Based Economic Development