Videos Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media. Session Description: An important component of community building is understanding the lived experiences of our neighbors. This session will explore how social media tools, including blogs, can be effective (or not) in the process of educating and exposing our community to the real lives of their neighbors.
Black Lives Matter activist DeRay McKesson speaks with Anya Parampil about recent developments with the movement and its growing reach nationwide. McKesson goes into detail about Campaign Zero, a list of demands to tackle police brutality and abuse, and also talks about the growing influence and controversy Black Lives Matter has had on the current presidential race.

Social Advocacy Toolkit (Courtesy of Internet at Liberty)