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« Think Different | Main | Quote: Opposing Viewpoints »
Friday
Nov122010

Video: Malcolm Gladwell On Spaghetti Sauce

AuthorMichael B. Maine DateFriday, November 12, 2010

In this video, Malcolm Gladwell, author of Outliers and Blink, discusses how people are often unsure of what they want. Many times, traditional ways of conducting research (I’m looking at you focus groups) are not effective. Innovate research methods, innovative thought, and innovate application leads to innovate products and services.

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