Have you ever heard/read what seemed to be the wisest quote of all time to see that it was attributed to somebody by the name of Aesop? I found myself coming across more and more of these and began asking myself, “Exactly who is this Aesop person?” Apparently I missed something during my childhood, because, although I was familiar with many of the morals, I was somehow able to reach adulthood without a basic understanding of Aesopian literature. That is about to change. I went by my neighborhood Barnes and Noble and picked up a hardcover copy of Aesop’s Fables and, for the first time in a long time, I ready the entire introduction. I’ll spare you all the details in this post, but as I delved deeper into the poems, I realized that they were all relevant to life, business, and…yes even marketing. As I take a closer read of this work, I’ll post my analyses and welcome yours. If anybody wants to read along, feel free to do so. The fables are readily available for download for free via Google, Amazon, Barnes and Noble, Borders, Kobo, etc. Also, I’ll most likely post the piece I’m reading along with my analysis so you can follow along that way too. I hope to spark some interesting discussion, so please feel free to comment.