Does branding work? Companies work to develop a brand identity that makes you feel a certain way about their products or services. They expend time, effort, and money creating the perfect phrase – or tagline – to coax those feelings from you. They expect your subconscious to control your wallet – parting you from your cash by convincing you to buy those feelings and make them a part of your own identity.

So, does it work? Sometimes. But you know better than they do.

The Real Tagline is your chance to tell the companies (and everyone else) what message the brand is really sending. Each day I will post a new brand. You leave a comment with a tagline that reveals the realimpression they’re making.

Twitter: | @therealtagline