Solveig Whittle put me on to this article this morning and I think it’s a very relevant one. In this Sensei Blogs blog post, Sam Fiorella writes about the clash between personal and corporate brands and how times are changing. As is many times the case, the large corporate structure can be slow to react and take notice of emerging trends and opportunities. That’s not always the case, but it is in this story. Read the full article here.
However, on the day of the award ceremony, 99.7 The River’s parent company issued a cease and desist letter to the award committee demanding they change the nomination and award from Mr. Reynold’s name to that of the radio station. Upon his return to work after accepting the re-named award, Mr. Reynolds was terminated “with just cause” and little other information Read more here.
Solveig definitely has her pulse on personal branding and social media. For more from her, check out her blog and follower her on Twitter at @shadesofsolveig.