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Personal Branding

Guest Blog Post: Leadership Focus: Ambiguity and Possibility

I am honored to share with you the following blog post written by Mary Kay Chess. Besides being my LPD (Leadership and Personal Development) professor at Bainbridge Graduate Institute, she is also a great organizational leadership consultant, mentor, and trusted friend. In this piece she writes about the power of trust and building a solid team.

We have very diverse interests on our board of twenty hospital CEOs. What new approach to strategic planning is possible?

Our traditional approach to attracting “customers” to our hospital no longer works.  What is required to engage more businesses in purchasing our hospital services?

We are considering different vendors in a competitive process.  How do we get rapid and confidential feedback from a diverse group of potential purchasers?

We discovered that our last strategic plan was created in 2008.  How do we overcome this stagnation and create a dynamic plan – quickly?

 

Once a month, during the lunch hour on the east coast, executives from around the United States pick up the phone and dial in for an hour conversation. This forum is called, Coffee & Tea Conversations, and it was created for executives of shared services organizations in rural communities.   

In the past, these leaders asked questions of one another during yearly meetings on rural healthcare issues. It became clear that leading loosely aligned organizations of hospital CEOs required more than casual conversations every twelve months.

For the last year, participants of Coffee & Tea Conversations moved puzzles to solutions through facilitated inquiry: iterative approaches to strategic planning emerge, responsive and immediate survey tools emerge, and thoughtful support for CEOs searching for continued funding in complex economic times is offered virtually.   

Participation in the Coffee & Tea Conversations varies as time and demands permit. It is now common for ten leaders from Alaska, Michigan, or New Hampshire to join the facilitator for this monthly conversation.  Why do these extremely harried leaders look forward to this time?  Why is this sixty minutes of value to them? What are they taking away from this brief encounter once a month?

Three major reasons point to why these network leaders continue to grab a cup of coffee and pick up the phone once a month:

 

  1. Collaboration - Leaders are talking with leaders and able to move rapidly from inquiry to implementation.
  2. Connections – Leaders in rural areas are confronted with the need to create opportunities for real change and they are in the company of others engaged in this social innovation.
  3. Creativity – Leaders can rapidly consider and build on solutions generated in other communities across the country.

 

This is the work emerging over a year of one-hour monthly calls.  And, the foundation for this work is trust – in the process, in the content surfaced by peers and the facilitator, and in the diverse perspectives from colleagues sharing the same challenges. These leaders and the facilitator share a common purpose – improving services and community connections in rural areas. 

When asked why there was continued engagement in these calls, one leader responded, “This is the only place where the ambiguity and possibility co-exist.” And another, “I leave with practical hope and resiliency.” 

 

Mary Kay Chess, PhD, designed and implemented this approach to leadership building through facilitated conversations and over coffee (or tea). Dr. Chess, core faculty at BGI, also consults on strategic planning approaches for network boards and coaches executives.  

Michael, what makes you the personal branding guru?

Question:

Michael, what makes you the personal branding Guru?

Response:

After I opened up to questions about personal branding, one of the first ones I received was one I was hoping to get: “Michael, why are you the personal branding guru?” Good question. Honestly, I don’t think I am a personal branding guru. If you do a search on personal branding, you most likely will not find me among the top results. You might not even find me in the first few pages. However, what I’ve noticed is that most people who rank among the top focus more on what I’d call self-promotion, not personal branding. Most of the articles and advice I see focus on how to get more of something. The titles are, Ten Ways To Grow Your Number of Twitter Followers or Top Ways To Get Noticed In Your Organization. There tends to be a focus on providing information on the tools and techniques you can use to increase your popularity. Indeed, it’s important for people to know about you and what you do. However, I feel there is a lack of discussion (in this arena anyway) that focuses on how to identify your strengths and how to first truly know yourself. What’s your value proposition?

I’m hoping to help fill that void. Yes, it’s important to understand how to make effective use of the Internet, social media, events, and networking. But the image you promote needs to be real. It needs to represent your authentic self. Before anybody else can understand who you are and what you do, you must have a complete and clear understanding of who you are and what you do. The first thing I do with clients, regardless of the size of their organization, is coach them through an extensive exercise where we hone in on exactly that. Until they can succinctly and clearly describe who they are, what they do, and why it matters, there’s no reason to expect we can effectively communicate that message.

About a year ago, I read two important books recommended to me by @VoxLive while I was interviewing for a job with Apple, Strengths Finder 2.0 and Strengths Based Leadership, both by Tom Rath. These books come with a code you can use to take the Clifton StrengthsFinder Assessment (so make sure if you buy these, buy at least one of them new). By the way, if you haven’t taken this assessment, I’d definitely recommend you do so. What I found when I took these tests is that one of my salient traits is that of the maximizer, which means one of my core strengths is identifying the strengths in others. Basically, I’m good at helping people do what they do better. If you’re interested in the complete results of that assessment, you can check it in this previous blog post where I shared them.

So, to answer the question, the thing that probably makes me most qualified to talk and write about personal branding is that I care. I truly want to help people get to where they want to be. I may not be a guru in anything, but I understand people and I understand branding. Until next time…peace.

I'm Writing A Book About Personal Branding In A Digital World

 

I’ve decided to write a book about personal branding in a digital world. Am I a personal branding guru? Nope. So why am I writing a book about it? There are a few reasons. First, as we become increasingly dependent upon electronic communication, it becomes increasingly important to be able to effectively use the tools at our disposal. Also, I feel we should ensure that we use these tools to build stronger relationships with people rather than inhibit them. Secondly, we have more power to create and distribute content than ever before. We are no longer forced to wait on a publisher to control every piece of the process of disseminating written content. Although there are many benefits to having the opportunity to work with a professional publisher, the point is that we now have much greater ability to make positive impacts than ever before.

In this book, I hope to help people be successful in finding and building a reputation around their authentic self. With suffering employment rates, low levels of happiness, and uncertainty about the future of humanity and the environment, the time is ripe to empower each other to be true to ourselves and each other. I will explain what I feel personal branding is, and more importantly, what it isn’t. I’ll then discuss some of the tools available to use and some of the best ways I’ve seen people put them to work. During the process of writing this book, I will also seek professional advice from people who focus on employment, leadership, organization, and happiness to bring insights from those who are already make it their business to help make positive change happen around them.

With all of that being said (or written rather), I want this book to be something in which you find value. Please send me your questions about personal branding, social media, leadership, followership, and marketing by leaving your comments on this blog or asking me via Twitter (@michaelbmaine). As I work though this book, I will respond to your questions as blog posts.

I never want access to be a limiting factor to obtaining information. So, I’ll be taking an open source approach to the publication of my work. The finished book will be freely available to read, download, and share as a pdf from my website. Enhanced versions will be available at Amazon’s, Apple’s, and Barnes and Noble’s respective ebook stores at a yet-to-be determined price. Lastly, I hope to offer a printed version on sustainable synthetic paper as a collector’s item.

So, what are your thoughts? How can we make this something worth reading?

Twitter No-No's: Top Ten Things NOT To Do On Twitter

 

 

#10. Beg For Followers

Begging for followers is one of the easiest ways to turn people off. Twitter is a community, be part of it. It’s not about quantity, it’s about quality.

#9. Randomly Jump In Conversations

If you’re going to hop in a conversation, please make sure that what you’re saying is relevant

#8. Follow Everyone

Twitter can be exciting when you first get introduced to it, but don’t go following everybody. It makes it look like you are just searching for others to follow you.

#7. Tweet Everything

We don’t need to know every move you make.

#6. Forget About Direct Messages

When a conversation only involves two people, why make the entire dialogue public? Sometimes it’s better to send a direct message.

#5. Auto-Tweet

Many social media outlets allow you to auto-tweet everything you do. Between Facebook, Wordpress, Myspace (Does anybody still use Myspace?), Tumblr, Picasa, Flickr, etc., your Twitter profile will quickly approach SPAM status.

#4. Initiate SPAM

Simply not cool

#3. Forward SPAM

Apple does not need your help testing a product that’s already been out a year. They have a huge research department that conducts market research BEFORE a product launches. Stop telling me about how you got a “FREE iPad!!!!” Real copywriters rarely use that many exclamation points when writing copy.

#2. Choose A Weak Password

Makes #4 and #3 easier for those who don’t practice social media etiquette.

#1. Be Fake

Just like in real life, it’s just weird, and people will figure you out.