Put the Market back into Marketing

I read an interesting article yesterday about what makes advertisements stick in people’s minds. It said that the secret to making a “sticky” ad is to make the consumer have an emotional impact. This is not a new phenomenon, so I’m confused why this seems so revolutionary. Effective advertising has always been about creating an emotional appeal. There are plenty of ads that focus on things like features, price, etc., but the ones that make us feel something are the ones that move us to buy.

Create an emotional need » Fulfill that emotional need » Sell your product